When you guard an opponent in basketball, you watch their hips. It’s easy for them to misdirect you if you watch their head, but wherever their hips go the rest of the body must follow.

Head fakes happen in business too. We call them ‘puppies.’

Watch the Vonage commercial, you will know exactly what I mean…”We ALL bundle. Puppy!”

When you are quick to spot the ‘puppy’ in business talks it helps you cut through the clutter and misdirection so that you can deal with facts rather than distractionary BS.

Watch for puppies, and avoid the head fakes!